2019 Knowledge Sharing Summit & Marketplace 


2019 Summit Day-by-Day Schedule

* Sessions and Speakers subject to change



Sunday, March 24rd, 2019

9:00 AM - 3:30 PM — AIHP Board Meeting | Hyatt Regency 2nd Floor Mountaineer Room

2:00 PM - 2:45 PM — Room Hosts Meeting | DECC 2nd Floor

3:00 PM - 6:00 PM — Attendee Registration Desk Open | Hyatt Regency Lobby

3:00 PM - 6:00 PM — Exhibitor Registration Desk Open | DECC 2nd Floor South Concourse

3:30 PM - 6:30 PM — AIHP Giving Back Event | Off-site

Monday, March 25th, 2019

7:30 AM - 7:00 PM — Attendee Registration Desk Open | DECC 2nd Floor Albee Arch

8:00 AM - 8:45 AM — First Pitch Continental Breakfast | DECC 2rd Floor West Lobby 
          Sponsored by Q4 Launch

8:45 AM - 10:00 AM — Coffee Service | DECC 2nd Floor Albee Arch

9:00 AM - 4:45 PM — Aspiring Innkeeper Hospitality Path - DECC 2nd Floor Room 236

Agenda for the Day for Aspiring Innkeepers

9:00 AM - 9:30 AM — Welcome, Objective, & Introductions

9:30 AM - 10:00 AM — The Hospitality Industry 
Presented by Rob Fulton, CEO AIHP 

Our industry put in perspective including the history, makeup, future direction and data gathered by industry experts that resonates with investors, lenders, and appraisers

10:00 AM - 10:45 AM  — A Working Model 
Presented by Tim Piper, The Hearthside Group 

Create your dynamic business model that encompasses your vision of the Inn you will own whether you build or buy. A simple methodology that changes as you work with experts, meet successful Innkeepers and look at properties.

10:45 AM - 11:00 AM — Morning Break

11:00 AM - 11:45 AM — A Day in the Life 
Presented by Tom Edmondson, Inn Advisors, Andrea Bushweiler, The Lakehouse Inn and Winery, Mark Reichle, Southmoreland on the Plaza-An Urban Inn, and Nancy Malikie, Gibson Mansion Bed and Breakfast 

What do Innkeepers do and what do they delegate to staff and/or service providers?  How do successful Innkeepers in both large and small properties manage their time?

11:45 AM - 12:30 PM — Today’s Traveler – The Guest Experience 
Presented by Marco DiDomizio, Candleberry Inn on Cape Cod, Beth Colt, The Woods Hole Inn, and David Browning, The Eden Vale Inn 

Who are today’s guests, what do they want, how do successful Innkeepers create a unique experience catering to many differing guests types and markets?

12:45 PM - 2:00 PM — Lunch and Guided Marketplace Tour

2:00 PM - 2:45 PM — Build, Renovate or Buy - Due Diligence 
Presented by Carol Edmondson, Inn Advisors 

The various paths to ownership, the resources and the potential roadblocks you need to know about and work with as you research each opportunity so that you understand the potential and the pitfalls.

2:45 PM - 3:30 PM — Financing Options 
Presented by Eliot Dalton Inn Consultant and Broker, an Affiliate of The B&B Team® and Rick Newman, Commercial Capital Network 

Commercial lending, sources of funds, business plans, creative approaches, lender and loan guarantor requirements. Being prepared for a purchase.

3:30 PM - 4:30 PM —  Valuation of an Inn 
Peter Scherman and Rick Wolf, The B&B Team® 

What are the elements of value and how do the experts assess current and future value?

4:30 PM - 4:45 PM — Conclusion – Q&A

5:00 PM - 7:00 PM — Rhythm and Brews Marketplace Reception

9:00 AM - 9:45 PM — Morning Spotlight Sessions | DECC 2nd Floor Meeting Rooms   

Building Your Insurance Policy | Room South 232

Presented by Mitch Pies, Mitchell J. Pies Insurance 
This session is an educational workshop focused on how to build an insurance policy specific to your unique exposure and needs. Participants will be guided by a check list of fundamental insurance concepts that impact both coverage and insurance premiums.  Actual case studies will be used to illustrate how coverage can impact financial settlements. Participants will learn when and what to self-insure for and when and how to transfer risk

Are State Associations Dead? | Room West 262
Presented by Pat McCauley, InsideOut Solutions Inc. 

InsideOut Solutions is the leading provider of Bed and Breakfast Associations websites in our industry. Patricia will demonstrate how one Tourism Association doubled uniques visits to their site with over 400,000 last year. Their strategy to increased engagements is  a consistent marketing plan that includes all channels traditional and social tools. If you believe in strength through numbers come see what works and what does not.

Innkeeper’s Advantage: Shop & Compare | Room West 263
Presented by Cindy Bachmann, Innkeeper’s Advantage 

It takes just 30 minutes discover how you can get more direct bookings for your B&B with a custom Website that displays your property, price, availability and rooms all at a glance.  Everything works more efficiently together: online reservations • real-time website updates • room prices & specials • property management • seasonal rates & yield management • real-time connections to all the online travel sites (OTA's) • online or offline payment processing.  Our sites are professional and ADA compliant.

Elevate Your Guest Experience and Safety with Outdoor Lighting Perspectives | Room West 264 
Presented by 
Jim Morris - Director of Field Operations & Tom McCombs - Franchise Support Consultant, Outdoor Lighting Perspectives 
Join Outdoor Lighting Perspectives as we discuss the benefits of professional architectural and landscape lighting.  Come and see how we can make your property look as amazing at night as it does during the day.  We will walk through several recent AIHP member projects and show how we can help you elevate guest experience and improve safety after dark. 

10:00 AM - 10:45 AM — Morning Spotlight Sessions | DECC 2nd Floor Meeting Rooms   

The Realities of Innkeeping: From High-Tech to High-Touch | Room South 232 
Presented by Heide Bredfeldt, Megan Smith, Eben Viens, Inn Partners 

Lend your voice to a special live recording of AIHP and Inn Partners' podcast. We invite current innkeepers and industry professionals to join us for a lively discussion about the day to day realities of the modern Innkeeper and to share the latest hacks, tips and tricks as we seek full houses and bank accounts in the coming year. Superstar interviewees from the Inside Innkeeping podcast have been invited.

Are Airbnb’s Going to Put You Out of Business? | Room West 262 
Presented by White Stone Marketing 

Not if you’re smart and follow our step-by-step plan!  AirBnB’s are a fact of life we have to deal with, but it doesn’t mean you have to become one to survive. In this dynamic step session, we will outline everything you need to know and do in order to compete against AirBnB’s in 2019. Listen to our team tell the stories of spectacular success and how to win at the innkeeping digital marketing game.

ResNexus: Get More Reservations, More Revenue | Room West 263
Presented by Travis Orton, ResNexus 

Find out why ResNexus is changing the industry with ADA compliant websites and booking engines, easy-to-use property management, automatic marketing tools and much more.

Credit Card Processing:  From the Basics to the Complex | Room West 264
Presented by Tom Weiskotte
n, Tom Weiskotten Credit Card Processing 
From a basic understanding of the mechanics of a credit card transaction to pricing, online reservation systems, charge backs, gateways, advanced deposits, and more, Tom brings 23+ years of experience dealing with credit card processing in the lodging industry.  Will answer questions, including those about your own statements.  “An honest person who knows how to make sense of a complex and often deceptive segment of our industry” - David Hiler, Hiler Hospitality.

11:00 AM - 11:45 AM — Morning Spotlight Sessions | DECC 2nd Floor Meeting Rooms    

We Step In, When You Step Out | Room South 232 
Presented by Gail Kyle, A Perfect Innsitter, member of the Interim Innkeepers Network 

The focus of this session will be to educate Inn and B&B owners about the benefits of using professional Interim Innsitters when they need to be away from their businesses. The following information will be presented: 

      • The advantage of using a professional Innsitter
      • How to find a professional Innsitter  
      • What owners can expect when they engage a professional Innsitter
      • What should be included in the contract offered by the Innsitter

What’s Your Strategy for Success? | Room West 262 
Presented by Pam Prentice, Mark Hall, Annie Buck, 
Acorn Internet Services, Inc. 
With so many places to spend your marketing dollars, you need to know if they are working for you, which is no small task. From OTAs, SEO, Local, Mobile First, Responsive Design, Google and FaceBook Ads, Social Media, Blogging, Newsletters, Revenue Management, TripAdvisor, Directories, TripTease, Link Building, ADA, GDPR, Cart Stack, Loyalty Programs, Print, Press, Reviews … and the list goes on.  How do you stay on top of it all?  As much as we want there to be an EASY BUTTON, the reality is that it doesn't exist. Time after time we hear from Innkeeper’s who have tried the EASY route by hiring a firm to do it all for them, and they soon realize it doesn’t work and is far more costly than they ever anticipated.  There is no such thing as an Easy Button.  Your true Strategy for Success is a partnership with a marketing firm - one that will teach you when you want to be taught and do it for you when you just need it to be done.  Who will you trust to help take your business to the next level?

What’s New at Airbnb? | Room West 263
Presented by Cammy Houser and Terry Donovan, Airbnb 

We'll look at new features, partners, and what's coming in up 2019 for Airbnb.

Essential Oils in Your Life | Room West 264
Presented by Kari Behrmann and Mandy Lund, Nature’s Tribute 

Nature’s Tribute will demonstrate how dōTERRA’s essential oils can enhance many facets of your inn - most importantly YOU. Our oils can support you in fundamental ways that give you the energy you need. We will also address how dōTERRA can help you meet the needs of your guests in an extraordinary way ….. cooking with distinction, simple and effective green cleaning, aromatherapy, retail items and spa experiences – even without a spa. Please join us!

12:00 PM - 12:45 PM — Afternoon Spotlight Sessions | DECC 2nd Floor Meeting Rooms

       How Guest Friendly is Your Property? | Room South 232

Presented by The B&B Team® - Peter Scherman, Janet and Rick Wolf, Marilyn Bushnell, Eliot Dalton, Linda Hayes, and Julie Pankey 
After collectively overnighting at 180 properties in 2018, the members of The B&B Team® will share their experiences highlighting the good, the bad and even the ugly! Attend this informative session to learn more about what you can do to make your property more appealing in 2019.

7 Steps To Be Less Reliant on OTAs | Room West 262
Presented by Kent Schnepp, CEO and Ben Lloyd, VP of Strategy & Customer Success, Odysys 

Tired of sharing profits with Online Travel Agencies (OTAs)?  Looking for ways to drive more direct bookings through your own website?  We will lay out the roadmap to how you can get your fair share of direct bookings, increase occupancy, and generate more revenue…  and even a few ways you can beat the OTAs at their own game. Oh, and we promise that ANYONE can implement these steps; it’s not rocket science!

The lodging industry continues to evolve and so does ThinkReservations! Come learn about the new and upcoming advanced functionality that will help our users streamline and improve their business | Room West 263
Presented by Richard Aday, CEO and Principal Engineer, ThinkReservations 

The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business, pricing your rooms, and the way you are interacting with your customers. At ThinkReservations, we have worked with hundreds of businesses and created a professional and comprehensive platform that will enable you to take advantage of these new opportunities. Join Richard Aday, the CEO and Principal Engineer of ThinkReservations, as he walks you through features such as Yield Management, Channel Management, Guest Interactions, and Operation Management. This is guaranteed to be a presentation you will not want to miss!

Protecting your Financial Well-being: Data Defense 2019 | Room West 264
Presented by Wynn Salisch, Casablanca Ventures 

Data security is confusing to almost everyone and often seems like an unending game of whack-a-mole. This session will teach you – in plain English – ways to protect your business and personal data, create and remember strong passwords, and prevent malware infections and costly data breaches. Credit card processing and data security are confusing to almost everyone. This session will finally explain, in plain English, how it all works, how rates and fees are set and how you can save money, what PCI and EMV mean and why compliance is so important, and how to better secure your own privacy in the wake of the massive Equifax breach as well as your inn's data infrastructure to reduce your risk exposure.

12:45 PM - 7:00 PM — Marketplace Open | DECC 3rd FL Junior Ballroom

12:45 PM - 2:00 PM — Lunch and Shop the Marketplace | DECC 3rd Floor Junior Ballroom  
            Sponsored by The B&B Team   

2:00 PM - 2:45 PM — Afternoon Spotlight Sessions | DECC 2nd Floor Meeting Rooms

Working with the Professional Photographer and Making it Budget Friendly | Room South 232 
Presented by Joanne Pearson, Fair Haven Photographs 

Well conceived, professional and evocative photographs that showcase the experience of staying at your inn are the bedrock of your marketing. They get prospective clients booking your rooms. In this spotlight session, we’ll look at how to hire the right professional hospitality photographer, what goes into getting those great shots — pre-shoot preparations, composing the shots, lighting each space, staging the rooms, and using props— and how to make it all work within your budget.

Frictionless Guest App: Enhancing Guest Experiences and Innkeeper Effectiveness | Room West 262 
Presented by Steve Short, Frictionless Guest App 

Nurture the trust your guests have in your knowledge of local experiences by providing an app that allows them to find the places you exclusively recommend for them to eat, play, and shop. It’s accessible on all mobile devices, PCs, etc., so guests can plan their trip before arriving or navigate to any recommended place once their stay begins. Say goodbye to printed lists, brochures, maps, etc. Say hello to using your time more effectively.

Latest Website Trends | Room West 263 
Presented by Fred Pierce, BnB Websites 

We will talk about website trends and issues, including ADA compliance and SEO (search engine optimization). We will also cover how to get more reviews to boost your SEO and conversion rates.

Saving Money and Preventing Chargebacks: Credit Card Processing Tricks & Tactics | Room West 264 
Presented by Wynn Salisch, Casablanca Ventures 

Learn the inner workings of how your credit card transactions are processed and how to lower your processing costs and prevent chargebacks at your inn.  This is your chance to ask questions and get straightforward answers in plain English from a payments professional certified by the Electronic Transactions Association who’s also a veteran innkeeper.

3:00 PM - 3:45 PM — Afternoon Spotlight Sessions | DECC 2nd Floor Meeting Rooms       

Inn Consultant and / or Real Estate Broker - Who Should I Use? | Room South 232 
Presented by Rob Sales, B & B Consultant and Realtor in Georgia, North Carolina, & South Carolina 

I decided to buy an Inn or I have decided to sell my Inn.  Do I use a Consultant and or Real Estate Broker? The Inn Consultant has the knowledge and experience in this very specialized business.  However, the Real Estate Company or Agent can help me with the Purchase & Sale Agreement and all the other forms required for a successful real estate transaction. We recommend you use both!  Yes it is more expensive but has the potential of saving you a significant amount of money in the long run.  If I decide I can afford only one, what should I do? Attend our presentation and find out what we recommend!

Innovations from Q4Launch to Increase Your Revenue in 2019! | Room West 262 
Presented by Matthew Bare, 
Founder of Q4Launch 
Q4Launch works with over 100 Innkeepers to help increase their revenue. In this session they'll be sharing some exciting news on new offerings to help innkeepers increase their revenue in 2019! At the same time they partner with you to increase your revenue they also work to reduce the time you spend marketing your business freeing you up to spend your time elsewhere! Money and time are our two scarcest resources, learn how to get more of both in 2019 with Q4Launch!

Successful Hosting on Airbnb | Room West 263 
Presented by Cammy Houser, Airbnb 

Cammy Houser, Program Manager of the Hotel and B&B program at Airbnb will host a panel of AIHP members who are also expert Airbnb hosts to chat about what it means to host on Airbnb today and answer audience questions.

Are You Wasting Money on Ineffective Marketing? | Room West 264 
Presented by Scott Crumpton and  the White Stone MarketingTeam 

You could be and you should find out! Internet marketing changes every year and what you did last year may be a waste of money this year. Come learn from the White Stone experts as we present live reviews of your marketing efforts and diagnose whether you’re getting the best bang for your buck or simply throwing your money away on outdated marketing practices.

4:00 PM - 4:45 PM — Afternoon Spotlight Sessions | DECC 2nd Floor Meeting Rooms 

What’s Your Strategy for Success? (Repeat Session) | Room South 232

Presented by Pam Prentice, Mark Hall, Annie Buck, Acorn Internet Services, Inc. 

With so many places to spend your marketing dollars, you need to know if they are working for you, which is no small task. From OTAs, SEO, Local, Mobile First, Responsive Design, Google and FaceBook Ads, Social Media, Blogging, Newsletters, Revenue Management, TripAdvisor, Directories, TripTease, Link Building, ADA, GDPR, Cart Stack, Loyalty Programs, Print, Press, Reviews … and the list goes on.  How do you stay on top of it all?  As much as we want there to be an EASY BUTTON, the reality is that it doesn't exist. Time after time we hear from Innkeeper’s who have tried the EASY route by hiring a firm to do it all for them, and they soon realize it doesn’t work and is far more costly than they ever anticipated.  There is no such thing as an Easy Button.  Your true Strategy for Success is a partnership with a marketing firm - one that will teach you when you want to be taught and do it for you when you just need it to be done. Who will you trust to help take your business to the next level? 

Realizing the Revenue Potential that You Envishioned | Room West 262 
Presented by Randy Bangs, Get Heads in Beds 

Take your current occupancy and substantially increase it. Make your Bed and Breakfast a saleable asset.  Start running a profitable business. Get Heads in Beds is a BnB consulting firm that not only helps you grow your business profitability but also teaches you how to sustain that profit for years to come.

Book Now | Room West 263 
Presented by Cindy Bachmann, Innkeeper’s Advantage 

Get a branded online reservation system that connects you to the world. Online Booking Engine,  sophisticated yet easy to use Seasonal Rate and Yield Management, OTA Channel Management- Reports, Text Messaging and more.  This booking engine has been developed for innkeepers with innkeepers so it has all the features you need to successfully manage your B&B.

Touch Stay Digital Guest Welcome Book: #makeguestshappy | Room West 264 
Presented by Tyann Marcink, Community Ambassador Touch Stay 

Make it easy for your guests to access practical property information and your local area insider tips, all accessible on any device, even when you are not around to answer their questions. Our mobile web app packages your content in an easy and beautiful form. You then share your guest welcome book by sending guests a link (they don’t need to sign up or download an app!).

5:00 PM - 7:00 PM — Rhythm & Brews Reception in the Marketplace | DECC 3rd Floor Junior Ballroom
Celebrate the social kick-off of your 2019 Summit experience by finding old friends and making new ones. Enjoy the live sounds of Cincinnati's own classical and rhythm guitarist, Richard Goering, and light hors d’oeuvres along with local microbrews and make plans for what is sure to be a fabulous time in Cincinnati. Cash bar.

7:00 PM — Select Registry Member Dinner | Off-site (By invitation only)
Select Registry is thrilled to invite its valued members to an exciting night out! 
Please join the Select Registry staff, Board of Directors and Associate Members, including event sponsor ThinkReservations, for dinner at the New Riff Distillery in Newport, KY. We’ve planned a delicious Southern-style dinner accompanied by music from a local bluegrass band at a venue that shares Select Registry’s commitment to quality and independent ownership. Members will also have an opportunity to tour the distillery and taste some Kentucky bourbon if they wish. Transportation will be provided and buses will depart at 7:00 pm sharp from the Hyatt Hotel for the short trip across the river for dinner and music. We hope you’ll join us for an evening of fun, networking and the opportunity to enjoy each others company. (Invitation only)

7:00 PM — OHLA / ULO Member Reception at Rock Bottom Brewery
OHLA welcomes our Unique Lodging of Ohio professionals to an evening reception to enjoy hors d’oeuvres and beverages while networking and hearing important updates and trends in our state. (Invitation only)

Tuesday, March 26th, 2019

7:30 AM - 6:30 PM — Attendee Registration Desk Open | DECC 2nd Floor Albee Arch

7:30 AM - 8:45 AM — Breakfast & Shopping the Marketplace | DECC 3rd Floor Junior Ballroom

7:30 AM - 8:45 AM — Select Registry Member Breakfast | DECC 3rd Floor Ballroom A

9:00 AM - 10:15 AM — AIHP Giving Back General Session | DECC 3rd Floor Ballroom B
           Sponsored by Airbnb

10:15 AM - 11:15 AM — Wake Up Coffee Break in the Marketplace | DECC 3rd Floor / Albee Arch DECC 2nd Floor
           Sponsored by Mattress Firm

10:15 AM - 6:30 PM — Shop the Marketplace | DECC 3rd Floor

10:30 AM - 11:45 AM — Concurrent Sessions | DECC 2nd Floor Meeting Rooms           

Have Your Way With the OTAs! | Room South 232 
Presented by E. Scot Fuller-Beatty, The Chadwick Bed and Breakfast and ThinkReservations  
Two words: relationship goals. Learn how to best work with your different online travel agencies to optimize your revenue and marketing objectives. Hear from fellow lodging professionals and allied partners who have found they are happily ever after. 
Sponsored by Deneen Pottery 

Going “Green” with the Guest Experience | Room South 236 
Presented by Amanda Stultz, Sitronu and Barb Shadomy, Stonehurst Place Beyond recycling and water conservation, what initiatives and products are available for innkeepers to create a “green” guest experience so much so that guests will love you for it, increasing guest loyalty, referrals and return business.

Managing Multiple Generations in the Workplace | Room West 262 
Presented by Jen Severns, Signature Worldwide 

Everyone’s work motivation is different, from the millennial to the baby boomer; what are best practices to engage and inspire your diverse team to achieve and believe in the one common goal of your business - guest satisfaction!

Q&A with the Select Registry Quality Assurance Team | Room West 263 
Presented by Carrie Paugh, Select Registry Director of Quality Assurance with a panel Select Registry Quality Assurance Evaluators including Alan Duxbury, Jeanne Genzlinger,
Kristie Rosset,and Kathryn White 
Join the Select Registry Quality Assurance evaluator team for a lively discussion on a wide range of topics, including consumer trends, guest satisfaction, interior design, housekeeping and maintenance, management responses to reviews, and more.  The panel will take questions from the audience and share data compiled over the past 12 months from industry studies, tens of thousands of online guest reviews, and over 100 on-site evaluations of Select Registry properties, as well as decades of experience as Select Registry property owner/operators. 

It’s Not a Day at the Beach! Are you Swimming or Drowning with the OTAs? | Room West 264 
Presented by Cindy Bachmann, Innkeeper’s Advantage 
Did you know that when you sign a contract to provide inventory to companies such as Booking.com and Expedia, that inventory is shared and sold in many different places?  You cannot begin to create a strategy to manage those relationships until you first understand the who, what, where, when, why and how that inventory is being shared.  Come to this overview style session to learn what really happens with your ability to sell rooms when you choose (or choose not to) participate in the OTA world. 

11:45 AM - 2:00 PM — Lunch and Shop the Marketplace | DECC 3rd Floor Junior Ballroom

2:00 PM - 3:15 PM — Concurrent Sessions | DECC 2nd FL Meeting Rooms 

Google - Are You Struggling to Slay the Ever-Powerful Online Giant? | Room South 232 
Presented by Annie Buck, Acorn Internet Services, Inc 

Google continues to make an effort to keep users on their own platform for longer periods of time.  If you aren’t keeping up with all of these changes that negatively affect your ability to sell your rooms directly, you are going to be left behind.  Please join us for an in-depth discussion on how to compete when the Google giant continues to make it harder for lodging professionals to secure a direct booking.

Where are All the Customers At, Yo? Embracing Digital Referrals Without Forgetting the Proven Old-School Methods | Room South 236 
Presented by Marti Mayne, Maynely Marketing 

Is all your focus on your digital presence? Are you handing everything over to OTAs, losing out on direct bookings year after year? Let’s take a step back in time to talk about working with your competitors and previous guests, leveraging online directories and local CVBs, and other non-OTA strategies to fill your rooms.

Breakfast - Getting to the Meat of It Makes Me Want to goVegetarian /Keto /Paleo /GF /DF /Whole30 /Dukan… | Room West 262 
Presented by Susan Steffan, Farmers Guest House 

Learn how to deal with dietary requests and fad diets with beautiful, easy and healthy meals that taste delicious and how to handle what you just can’t accommodate.  Watch demonstrations of some freezable options and leave with a handout of definitions, lists of acceptable foods for each, and recipes.    

Creating a Healthy Work Environment: 10 Steps to Improve Your Team’s Effectiveness | Room West 263 
Presented by Linda Hayes, ijk Partners/an Affiliate of The B&B Team® with Al Heminger, Huron House/The Hotel Saugatuck, Heidi Lanford, Iris Inn, and William Murray, Montford Inn 

As an owner, your employees are as valuable as your guests to the success of your business. Let’s talk about 10 steps to increase the morale, teamwork, and productivity of your team followed by an open Q & A with owners who have faced many team challenges.  

Dealing With Dollars | Room West 264 
Presented by Peter Scherman, The B&B Team® 

Managing the books can absorb lots of time, so what’s REALLY important? This presentation will cover thetop 5 key things that you need to focus on to manage your business and stay legally compliant, whether you do your own finances or have an accountant do them for you.

3:30 PM - 4:45 PM — Concurrent Sessions | DECC 2nd FL Meeting Rooms

Outside the Box Staffing Options | Room South 232 
Presented by Jeanne Muir, Interim Innkeepers Network and Andrea Bushweiler, The Lakehouse Inn and Winery 

Finding good staff shouldn't be so difficult!  Learn creative ways to staff your property including J-1 visa students, internships, culinary/trade schools, professional innkeepers (short and long-term) as well as employee incentive programs.   

Surprise ‘Em!  It’s the Little Things! | Room South 236 
Presented by 
Steve Kandray, McConnell Marketing
Unexpected, pleasant surprises harness the power of genuine hospitality. What can you add to a piece of chocolate to make it your secret weapon! Or locally grown lavender? Live music at breakfast that doesn’t break the bank? Special words and thoughtful actions add value to the guest experience, without sacrificing profit. 
Sponsored by Chadsworth & Haig

A Life-Saving Checklist - Revive Your Web Presence Before It’s Too Late! | Room West 262 
Presented by Pat McCauley, InsideOut Solutions Inc. 

This session is your lifeline to get 2019 in order.  ADA, GDPR, HTTPS, Mobile First, Google Hotel Ads, Responsive Design, E-Commerce, OTAs, Revenue Management, TripAdvisor, Pay-Per-Click, and more. Do you know what these terms mean to your Web Presence and are you taking action?  Change is inevitable, growth is optional.  Know what you don’t know before it’s too late.

The 7-Year Itch - Should I Stay, or Should I Go? | Room West 263 
Presented by Carol Edmondson, Inn Advisors and Lynnette Scofield, William Henry Miller Inn 

When is it time to remodel, reinvent or bring in a realtor? In this session, you will receive the tools needed to make the best decision for you and your property.  In addition, fellow innkeepers will share their experiences and the steps they took to make their final decision.

The One Page Marketing Plan Guaranteed to Increase Your Bookings | Room West 264 
Presented by Matthew Bare, Q4Launch 

What gets written gets done – it’s as simple as that. In this session, you will be able to create a one-page marketing plan to set you up for success in 2019 and identify which marketing activities drive the greatest ROI on your journey to increase traffic, leads, and bookings.

Shop the Marketplace until 6:30 PM! Then head to the Hyatt to catch all the fun in the Strike Zone! Grab your team gear and go!

7:00 PM - 11:00 PM — Batter Up to Knock It Out of the Park Summit Party and Auction* | Hyatt Regency/Regency ABC
Sponsored by ThinkReservations and Heartland Payment Systems

It's time for some fun! Wear your favorite sports themed attire and enjoy food stations, batting cage, corn hole, and even show off your pitching speed. We’ll have a roving photo booth, DJ, dancing, cash bar and don’t forget your checkbook to bid on some AMAZING live auction items!  
            7:00 pm - Doors Open, Food Stations and Games 
            7:30 PM - Welcome 
            8:00 PM - Live Auction Part 1 
            8:25 PM - Dancing and Games 
            8:45 PM - Live Auction Part 2 
            9:15 PM - Dancing and games 'til 11 *
(Advance ticket purchase required) 



Wednesday, March 27th, 2019

7:30 AM - 6:30 PM — Attendee Registration Desk Open | DECC 2nd Floor Albee Arch

7:30 AM - 8:45 AM — AIHP Breakfast for All Members | DECC 3rd Floor Grand Ballroom A

8:45 AM - 10:30 AM — Wake Up Coffee Break in the Marketplace | DECC 3rd Floor / 2nd Floor Albee Arch
            Sponsored by Mattress Firm

9:00 AM - 6:30 PM — Shop the Marketplace | DECC 3rd Floor Junior Ballroom

10:30 AM - 11:45 AM — Concurrent Sessions | DECC 2nd Floor Meeting Rooms               

The Five Operational Areas that Cannot be Ignored in 2019 | Room South 232 
Presented by Terry Hammer, 
Hermann Hill 
This will be a traditional Terry Hammer presentation that focuses on ways Innkeepers can improve their 2019 operations for greater profitability and sanity.  As always, it will be fast paced and attendees will receive a 50 point check list of action items to help guide their 2019 efforts toward improvement. Terry will share financial and operational data from his property as well as acknowledge common areas of frustration. The goal of this session is for every attendee to leave with logical approaches to help them solve operational issues in 2019. The five focus areas will be finances, guests, staffing, and food and beverage as they help to define a brand, and potential income streams other than lodging. 
Sponsored by ijk Partners

"Thank You for Your Repulsive Review" How a 1-Star Review Can Contribute to Your 5-Star Reputation | Room South 236 
Presented by Ben Lloyd, Odysys 

That pesky guest may have left the premises, but his or her unflattering comments have made a permanent mark on your otherwise positive page of reviews. Learn how to make this into an opportunity to better your reputation and overall success.

Beyond Avocado Toast - Breakfast Trends 2019 | Room West 262 
Presented by Chef Paul Jensen, The Dotted Lime 

Ethnic-inspired, overnight oats, hash-reinvented and organic are top trends. What are they and how can we use them at breakfast to remain relevant to our guests?

What You Need to Know Before You Sign on the Dotted Line | Room West 263 
Presented by, Annie Buck & Pam Prentice, Acorn Internet Services, Inc., Marty Etzel, Flag House Inn, and Rick Wolf, The B&B Team® 

The final steps of purchasing an Inn are critical to your success.  Many new property owners are unaware of the vast amounts of data they must acquire from the seller in order for the process to be a smooth transition.  Attendees will receive a detailed checklist of what they need to know and the steps to take as they are purchasing a property.

Revenue Management - The Key to Increasing Your Revenue in 2019 | Room West 264 
Presented by Scott Crumpton, White Stone Marketing 

How would you like to dramatically increase your revenue in 2019 without spending a dime? Interested? Then you won't want to miss this dynamic session because revenue management is the key to significantly improving your bottom line and it takes only about 20 minutes a day and costs you absolutely nothing The session will cover breakeven analysis, manual and automated rate adjustment methods, models for a variety of inn sizes. location and types with solid practical experience and advice.

11:45 AM - 2:00 PM — Lunch and Shop the Marketplace | DECC 3rd Floor Junior Ballroom

2:00 PM — Silent Auction Closes | DECC 3rd FL Association Gathering Lounge

2:00 PM - 3:15 PM — Concurrent Sessions | DECC 2nd Floor Meeting Rooms

Take Me Out to the “B&B” Game | Room South 232 
Moderated by Marti Mayne, Maynely Marketing with Richard Aday, ThinkReservations, Allison Crumpton, White Stone Marketing, Liz Day, RezStream, Juli Logsdon, Cedar Grove Lodging, Cheryl Michaelson, Berry Manor Inn, and Leslie Mulcahy, Rabbit Hill Inn 

We’re celebrating the opening day of baseball season with a workshop where two teams of lodging professionals and allied members will go head-to-head answering marketing questions from the audience to score a single, double, triple or home run!  Bring your biggest marketing question or challenge and then vote on the team that answers best. Everyone wins!

Full-Service, Flawlessly | Room South 236 
Presented by 
Monika Lindsay, SpringHill Suites® 
Beginning with the definition of Full-Service and the differences between services offered for a fee and services provided as value added, this session will examine how to deliver a multi-level guest experience and the variations based on region, season, and reason.           

Putting Technology to Work for You | Room West 262 
Presented by Heidi Lanford, Iris Inn Bed and Breakfast and Kevin Claus, Cedar Grove Lodging 

There are so many apps and programs out there to save you time and money, but you have no idea where to start. Hear from fellow hospitality professionals using this technology, and how it has made their staff and operations run more effectively and efficiently. 
Sponsored by Frictionless Guest App

Mouthwatering Food Photos with Any Camera | Room West 263 
Presented by 
Tyann Marcink, Touch Stay Community Ambassador, Airbnb Host, and Professional Photographer 
Taking exceptional, enticing, high-quality food photos is a skill every innkeeper should possess.  Who better to hear from than a talented professional photographer and property host who will share her insights on lighting, composition, and equipment in food photography?

ADA Compliance for your Property and Website | Room West 264 
Facilitated by Rob Fulton, AIHP CEO and Joe Savarise, Ohio Hotel and Lodging Association Executive Director and presented by Sam Lillard, Attorney at Law at Fisher & Phillips LLP / Columbus, OH office 

Join us for this important discussion about ADA requirements and service animals for independent lodging properties. We will cover need to know requirements, for both your physical property and your properties website. We see inns in many states that are being sued.  A minimum number of rooms may grandfather you from following ADA physical requirements, but not necessarily website requirements. Controversial application of ADA standards to websites is causing problems for businesses – and lodging properties have the additional complication of ensuring their accessibility standards are available in online listings. Learn more about how ADA and related laws can possibly affect your online presence in the future, how your property needs to be prepared, and how you can ensure you are providing the appropriate services, resources and information to disabled guests.

3:30 PM - 4:45 PM — Concurrent Sessions | DECC 2nd Floor Meeting Rooms

Ask the Innkeeping Experts | Room South 232 
Presented by Chief Executive Boards International Innkeeper Forum Members - Moderated by Jim Leitch, Inn at Lake Granbury with Ellen Grinsfelder, Inn & Spa at Cedar Falls, Amy Smith, Saratoga Arms and Monique Greenwood, Akwaaba Bed & Breakfast Inns 

In this session, a panel of seasoned innkeepers will give advice and share their experience in handling the burning issues of 2019!  Topics discussed will be taken from responses received from the most recent AIHP innkeeper survey. 
Sponsored by Outdoor Lighting Perspectives

Ring Ring? Hello From the Other Side. . . Are You Answering The Call? | Room South 236 
Presented by Sara Djubek, Signature Worldwide 

Learn a simple formula for better telephone selling that is guaranteed to increase conversion rates and revenue by building relationship-selling skills. Arm your team with the tools they need to execute sales plans that get results by using a soft sell, guest-centered approach. Whether a rookie or veteran salesperson, this session will help lodging professionals take a more proactive, disciplined approach to selling to see a significant and sustainable increase in revenue.

Meet The Real Owners of The Select Registry Brand | Room West 262 
Presented by Mark Jaronski, Select Registry Chief Executive Officer 
And Consumers Who Use Select Registry to Choose Where to Stay 
Contrary to what you may believe, neither the membership nor the staff of Select Registry truly owns the brand. The same might be said for your business. Join Select Registry Chief Executive Officer and his special guests of real consumers who count on the Select Registry brand to make the decision about where to stay easier and more reliable for themselves. The discussion will reveal the reality that lives in the minds of travelers who Stay Select.Additionally, the panel will take questions from the audience about what really motivates travelers to plan and select a high-quality, independent lodging property, and how their experience influences the attitudes and behaviors, they have about your property and the membership overall.

Stump-the-Chef Panel | Room West 263 
Moderator, Susan Steffan, Farmers Guest House with panelists Yvonne Martin & Deb Mosimann of 8 Broads in the Kitchen and Chef Paul Jensen, The Dotted Lime 

Hear from a panel of experts what their top tips are for breakfast and then ask your tough questions. A moderator will collect the most difficult questions to seek wisdom from some of our very own iron chefs.

Design on a Dime | Room West 264 
Presented by Barb Shadomy, Stonehurst Place and Kathleen Smith, Saratoga Arms 

Do your guest rooms appeal to the changing tastes of today's travelers while maximizing guest comfort? Believe it or not, you can create beautiful and functional transformations without breaking the bank!  And best of all, a room transformation can increase revenue and occupancy.  Fellow innkeepers will share their experience, including before and after photos, the cost of the room transformation as well as tips on how to cut costs without cutting quality.

4:45 PM - 5:15 PM — Sweet Break in the Marketplace | DECC 3rd Floor
            Sponsored by ResNexus   

4:45 PM - 6:30 PM — Last chance to Shop the Marketplace!           

4:45 PM - 6:30 PM — Silent Auction Pick up and Pay | DECC 3rd Floor Association Gathering Lounge

5:30 PM - 6:30 PM — AIHP Leadership Reception | DECC 3rd Floor Association Gathering Lounge

6:30 PM — Marketplace Closes

7:00 PM — Dine Around with Innkeepers | Meet in Hyatt Regency Lobby 15 minutes before your reservation
            *(Off-site; Dinner not included in registration)



Thursday, March 28th, 2019

7:30 AM - 8:45 AM — State by State Breakfast for All Attendees | DECC 3rd Floor Grand Ballroom A

9:00 AM - 9:45 AM — Super Session | DECC 3rd Floor Grand Ballroom A

Mapping the Path to 2020 and Beyond by Thinking Like Your Guest 
Presented by Terry Hammer, Hermann Hill and Moderated by David Browning, The Eden Vale Inn 

As requested by 2018 Summit attendees, Terry will return to share his vision of how you should be shaping your business for the future. Get ready and hang on for this fast and informative presentation! 
Sponsored by The B&B Team®

10:00 AM - 11:30 AM — Concurrent Double Sessions | DECC 2nd Floor Meeting Rooms 

Weddings 101: How to Make Your Property a Wedding Destination | Grand Ballroom A 
Coordinated by  Nancy Miller, Southmoreland on the Plaza-An Urban Inn with 
Annastasia Hicks, Ashford Acres / Susan Barrett, Antlers on the Creek Bed and Breakfast / Becki Krupp Hermann Hill/ Andrea Bushweiler, The Lakehouse Inn and Winery / Pam and Tim Ahrens, Horse Stamp Inn / Holly McKee, Great Oak Manor / and  Linda Hayes, ijk Partners/an affiliate of The B&B Team® 
From simple to extravagant, learn the diverse wedding options offered by property owners in a roundtable session. Discussions include checklists, contracts, vendor relationships, practical considerations, and detailed examples of weddings hosted at these properties.  Whether elopements, packages, or complete wedding venues, avail yourself to plenty of ideas to spur you on to create your own tailor-made weddings.

Creating Non-Lodging Revenue Streams — Unique Ideas that Increase the Bottom Line | Room South 232 
Coordinated by Brian Mulcahy, Rabbit Hill Inn- partnerships / Julie Pankey, JMPankey Partners- wellness / Leslie Mulcahy, Rabbit Hill Inn - creative retailing / Tom Malikie, Gibson Mansion Bed and Breakfast - monetizing underutilized rooms. 

In this series of roundtable discussions, innkeepers & partners will share unique ideas for boosting the bottom line with little to no capital expenditure.  Learn how to optimize underutilized spaces; attract new visitors with unique offerings; and use creative partnering to provide add-ons to already existing reservations. You will walk away with quickly implementable ideas.

12:00 PM — Summit Parade Watchers | Join us for the Cincinnati Reds 100th Anniversary Opening Day Parade! Details on location and tickets coming soon.