You're Invited to Join Us!


The Association of Independent Hospitality Professionals (AIHP) and TripAdvisor in partnership with ThinkReservations, invite you to join us for a day of innkeeping discussion. AIHP is committed to bringing our members opportunities to interact and have a dialogue with key industry partners.  

ThinkReservations is an allied partner supporter of AIHP at the Platinum level. Through this sponsorship they have pledged support in 2018 to partner with us on regional AIHP membership gatherings.  We thank them for their support.  These types of sponsorship opportunities are open to all our allied partners.  Please reach out to me if you would like to partner on these types of initiatives.

TripAdvisor has invited us to their global headquarters for a one-day roundtable discussion on important industry topics; it's an exciting opportunity to interact with key TripAdvisor team members.  



Tuesday - March 13th, 2018


10:00 AM - 6:30 PM EST


TripAdvisor, Inc. - 400 1st Avenue - Needham, Massachusetts 02494


We hope that you can join us on March 13th. TripAdvisor has graciously agreed to be our host for the day. AIHP would ask that as an attendee, you consider making a contribution to our AIHP Go Fund Me Page, established to support our efforts to raise funds for industry research. 

Having timely and valuable industry research is key priority of AIHP's strategic plan. We were pleased to join recently as a sponsor, to support an industry study that was conducted by Phocuswright.  We are raising funds to support this study, as well as other industry research needs that are critical to our industry.

Click here to make a contribution.  Not able to join us on March 13th? Please still consider making a donation to support the research needs of our industry.


Please RSVP to Rob by Friday - March 9th at [email protected]


10:00 AM 

Welcome - Rob and Brian will talk about expectations for the day's discussions and thoughts on creating a strong working relationship and partnership between the industry and TripAdvisor.

Rob Fulton, AIHP CEO

Brian Payea, Global Head of Optimization

Discussion with TripAdvisor's Marketing Team - TripAdvisor's marketing leadership will lead a discussion on initiatives they are working on and will be soliciting feedback and thoughts from the attendees about what is working well and what innkeepers would like to see TripAdvisor address to benefit the small independent lodging industry.  

Discussion with TripAdvisor Senior Leadership - Attendees will have an opportunity to hear from key leadership within TripAdvisor, discussing where TripAdvisor sees themselves going in the future, as well as how they see innkeeping fitting into that plan.

11:45 AM

The Five-Star Experience: Elevating Guest Communications

Presented by E Scot Fuller-Beatty

The guest communication landscape has changed. With over 80% of lodging reservations being made online, it is vital to have solid communication operations in place for your business to survive. New technology has enabled us to now have the ability to communicate with guests in a personal, yet often automated, manner. Join E Scot Fuller-Beatty, Sr. Account Manager at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, as he teaches, step-by-step how you can start to implement the tools that will help your customers find you and keep coming back for more!


1:00 PM

LunchTripAdvisor Cafeteria

1:45 PM

Discussion with New Product Concepts Team - TripAdvisor’s Product Concepts Team will lead a discussion on initiatives they are working on and will be soliciting feedback and thoughts from the attendees about what is working well and what innkeepers would like to see TripAdvisor address to benefit the small independent lodging industry.  

2:30 PM

Innkeepers and TripAdvisor Roundtable DiscussionRoundtable discussion with attendees, AIHP and TripAdvisor about issues facing our industry, how to work more collaboratively together and sending some objectives for where we go from here.

4:00 PM

Unlocking Your Full Potential: Discover How ThinkReservations Can Transform the Way You Operate Your Business

Presented by Richard Aday & E Scot Fuller-Beatty

The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business, pricing your rooms, and the way you are interacting with your customers. At ThinkReservations, we have worked with hundreds of businesses and created a professional and comprehensive platform that will enable you to take advantage of these new opportunities. Join Richard Aday, CEO & Principal Engineer of ThinkReservations and E Scot Fuller-Beatty, Sr. Account Manager and Owner/Innkeeper of The Chadwick Bed & Breakfast, as they walk you through features such as Yield Management, Channel Management, Guest Interactions, and Operation Management. This is guaranteed to be a presentation you will not want to miss!


5:00 PM TripAdvisor Reception

6:30 PM Adjourn





Rob Fulton



[email protected]